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Legal Your business’ domain name is what distinguishes you from the pack online. It is your Web address, your virtual store’s marquee. Without that familiar "www" prefix found before the domain name, you may as well have no Web presence. Keep in mind, however, that domain name controversies are a common occurrence and will only become more so as the world of online commerce progressively becomes the dominant way people do business. Before you invest in the creation of a website and an ecommerce business, it’s smart to consult with an intellectual property lawyer specializing in Web domains. Assuming that you’ve gone through the proper channels to acquire a domain name that is, in actuality, yours, the name becomes your lawful property. However, just because you purchase a domain name, it doesn’t necessarily mean that you’ll be allowed to trademark it and enjoy the protections that come with that status. The judicious choosing of a domain name is a discussion in itself. For now, suffice it to say that if you use universal words to build your online business’ name, you won’t have a leg to stand on should another person or company create a site with a similar name. Your site’s name with its unique word sequence and/or spellings is yours, but other people may do their best to imitate it. You secure the rights to a website name by employing the services of a domain name registration business. There are many out there, so you have choices. You can choose to register the name for up to ten years, with one year being the minimum. During that period, you have the rights to the name and the ability to build a site to use for ecommerce. Cyber squatters – sophisticated Internet thieves, essentially – have a number of tricks in their repertoire. An earlier tactic was to register a trademarked brand as a domain name. Their game was to force the organization to have to buy the domain for a considerable price. Another trick they use is name jacking – building a site named after a person or business and capitalizing on it. The number one rule before setting up an online shop: speak with an intellectual property lawyer versed in Internet law. He or she can run background checks on your proposed domain name, making sure it isn’t trademarked, that there are no lawsuits hovering above it and that it has not been stolen. This will help you avoid a number of future problems. Should you skip the consultation and go it alone, you could wind up registering a domain that infringes upon someone’s trademark. A cease and desist letter followed by the threat of legal action will likely follow, for you can be certain the trademark holder has legal protections in place. It works both ways, though. Having an intellectual property attorney in your corner is helpful should someone try to squat on your domain or attempt to illegally profit from it. Your domain name is your business’ brand, so it’s vital that you actually own it and that it doesn’t infringe upon the ownership rights of another person or organization. Don’t risk losing future business for lack of diligence. Speak with an intellectual property lawyer in advance, and get your virtual house in order now to spare yourself a messy cleanup later. About the Author: 相关的主题文章:

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